Rukh Foundation
25+ years of feeding Lahore — now legible to donors around the world.
Rukh Foundation began, by its own account, as a single meal shared among neighbours in Johar Town, Lahore. Over 25+ years that act of sustained generosity has grown into a foundation providing 1,000+ daily meals and running a school serving 200+ students.
The foundation's impact was extraordinary but invisible. Donors outside Lahore had no way to understand the scale, consistency, or dignity of the operation. The story was staying local when its lesson was universal — and international donor funding was being left on the table.
Esipick.org built a digital identity that could carry this story to donors worldwide. The brief was not a website — it was making decades of quiet, consistent generosity legible to people who had never been to Lahore.
The foundation now has a compelling international digital presence that connects its three-decade track record to a global donor audience, opening pathways to institutional funding beyond its existing local network.
Hunger in 2024 is not a supply problem — the world produces enough calories. It is a distribution, affordability, and food systems problem compounded by climate shocks, conflict, and the quiet violenc…
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